Codemasters signs rally racing legend ‘Ben Sulayem’ for DiRT 2

BY admin | POSTED: 15 June 2009

First Arab racing celebrity to debut in videogame.



Codemasters announced that rally racing champion Mohammed Ben Sulayem has been signed on as one of the key motorsport athletes who will be featured in Colin McRae: DiRT 2, the highly anticipated sequel to the popular off-road racing game. Ben Sulayem, a 14-time FIA Middle East rally championship winner, will be the first Arab racing celebrity to debut in a racing videogame. Codemasters revealed the announcement at Virgin Megastore in Mall of Emirates.

“As motorsports is my ultimate passion, I am honored to be featured in Colin McRae: DIRT 2, one of the most anticipated racing games of the year,” said Mohammed Ben Sulayem, Middle East Rally Champion. “Working closely with Codemasters’ team to develop a digital version of myself was a surreal experience. I look forward to the worldwide success of the game and I am confident that motorsports fans will have a great gaming experience.”



Colin McRae: DiRT 2 will feature a roster of contemporary off-road racing events, taking players to the most diverse and challenging real-world environments. This World Tour will have players competing in aggressive multi-car and intense solo races at extraordinary new locations, from canyon racing and jungle trails to city stadium-based events.

“Codemasters is delighted to have entered into this partnership with Mohammed, Nissan and PlayStation for the launch of Colin McRae: Dirt 2 in the Middle East. Codemasters has a reputation of producing the world’s leading racing games and Colin McRae: Dirt 2 is the epitome of our development technology”, commented Hal Bame, Director Distributor Territories Codemasters. “We believe the entire GCC region is at a tipping point in the video game industry and plan on investing heavily in product, on-line and overall marketing activity, in order to maximise what we feel is a market tailor-made for Codemasters’ portfolio of products, including our official Formula 1 game lineup in 2009 and 2010.”